Sierra Leone's e-commerce sector is expected to reach $120 million in revenue by 2026, driven by increased internet access and smartphone adoption. The internet penetration rate is projected to rise to 35%, enabling more consumers to shop online. Mobile commerce will dominate, accounting for 60% of transactions, reflecting the country's mobile-first digital landscape.
The average online purchase will be around $45, indicating growing consumer confidence and digital payment infrastructure. With over 2.1 million e-commerce users anticipated, the market shows significant growth potential. Continued investment in digital infrastructure and secure payment systems will further accelerate e-commerce expansion in Sierra Leone.