Sierra Leone's digital advertising landscape is rapidly expanding, with CTV ad spending reaching an estimated $15 million in 2026. The increasing internet penetration, now at 52%, has facilitated a surge in digital media consumption, particularly on connected TV platforms. Mobile device usage dominates, accounting for 68% of CTV views, highlighting the importance of mobile-friendly ad strategies in the country.
The digital advertising market in Sierra Leone continues to grow, with digital channels capturing 12% of total ad expenditure. The average CTV viewership has risen to 2.3 million viewers per month, reflecting wider access and engagement. As digital infrastructure improves, businesses are expected to invest more heavily in targeted CTV advertising to reach the expanding online audience.