1.8 million
Number of active live commerce users
Serbia's growing digital adoption fuels live shopping engagement.
€45 (≈$50)
Average monthly spend per user in live commerce
Consumers are increasingly willing to spend on interactive online shopping experiences.
Instagram
Social media platform with highest social commerce activity
Instagram remains the dominant platform for social shopping in Serbia.
35%
Percentage of retailers using live commerce platforms
More Serbian retailers are adopting live commerce to boost sales.
12%
Conversion rate of live commerce sessions
Engaged viewers are converting at a higher rate compared to traditional e-commerce.
Social commerce continues to grow rapidly in Serbia, driven by platforms like Instagram, which dominates the social shopping scene. Higher conversion rates from live sessions suggest that Serbian consumers enjoy real-time interaction and personalized experiences, making live commerce a vital part of their online shopping habits. As digital maturity increases, Serbia's social commerce landscape is poised for further expansion.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.