E-commerce Statistics in Senegal (2026)

Senegal's e-commerce sector is rapidly expanding, with revenues reaching an estimated $450 million in 2026. The majority of online transactions are conducted via mobile, reflecting widespread smartphone adoption. Consumer confidence and digital payment options are improving, fueling growth across various sectors, including fashion, electronics, and groceries. The increasing internet penetration of 70% supports a broader online consumer base, further boosting the market.

The average transaction value of $45 indicates a shift towards more significant online purchases, driven by improved logistics and payment security. As more Senegalese embrace digital shopping, e-commerce is becoming a vital part of the economy. Businesses are investing in digital infrastructure to cater to this growing market, making Senegal an emerging digital hub in West Africa. Continued investments and digital literacy initiatives will likely sustain this growth trajectory.