45.2
CTV Ad Spending (USD millions)
Total projected CTV advertising expenditure in Senegal for 2026.
38.5
Digital Ad Market Share (%)
Percentage of total advertising revenue generated from digital channels in Senegal.
85
Number of Digital Advertising Agencies
Number of active digital advertising agencies operating in Senegal in 2026.
78.4
Smartphone Penetration Rate (%)
Share of the population using smartphones, enabling digital ad access.
3.2
Average Monthly Digital Ad Spend per User (USD)
Average digital ad expenditure per user monthly in Senegal.
Senegal's digital advertising landscape is rapidly expanding, with CTV ad spending reaching an estimated USD 45.2 million in 2026. The growth is driven by increasing smartphone adoption and improved internet infrastructure, making digital platforms more accessible to a wider audience. Consequently, digital ad market share has climbed to 38.5%, highlighting the shift from traditional to digital advertising channels.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.