CTV Ad Spending Statistics in Sao Tome and Principe (2026)

The CTV advertising market in Sao Tome and Principe is experiencing significant growth, with projected ad spend reaching approximately 2.1 million USD in 2026. This reflects increasing consumer engagement with digital streaming platforms and the shift away from traditional media. Marketers are increasingly investing in CTV due to its targeted reach and measurable results, making it a vital component of digital strategies in the country.

With an estimated 150,000 CTV users and an average viewing time of 3.5 hours daily, Sao Tome and Principe's digital advertising landscape is rapidly expanding. The 22% growth rate indicates a strong upward trend, driven by improved internet infrastructure and rising smartphone penetration. Businesses are capitalizing on this shift, developing localized content to capture the attention of the growing digital audience.