Samoa's digital commerce sector is experiencing rapid growth, with USD 45 million in projected revenue by 2026. The surge in live commerce usage, with 150,000 active users, highlights the nation's embrace of interactive shopping experiences. Social media platforms are central to this trend, with over a third of internet users participating in social commerce activities, driven by increased smartphone adoption and improved internet access.
Average purchase values remain modest at USD 75, but mobile commerce dominates, accounting for nearly 70% of transactions. This shift towards mobile shopping aligns with regional trends emphasizing convenience and instant engagement. As Samoa continues to develop its digital infrastructure, these figures suggest a vibrant, growing online retail environment that leverages live and social commerce to reach consumers effectively.