$65 million
Total E-commerce Revenue
Samoa's e-commerce revenue in 2026
120,000
Online Shoppers
Number of online shoppers in Samoa in 2026
45%
Mobile Commerce Share
Percentage of e-commerce transactions via mobile devices
78%
Internet Penetration Rate
Internet access among Samoa's population in 2026
68%
Digital Payment Adoption
Percentage of e-commerce transactions using digital payments
By 2026, Samoa's e-commerce sector is expected to generate approximately $65 million USD, reflecting steady growth driven by increased internet access and smartphone usage. With about 120,000 online shoppers, the market is expanding rapidly, supported by improved logistics and payment infrastructure. Mobile commerce accounts for nearly half of all transactions, highlighting the importance of mobile-friendly platforms for local consumers.
The internet penetration rate reaching 78% indicates broader digital inclusion, enabling more consumers to participate in online shopping. Digital payment adoption at 68% showcases growing trust and convenience with digital wallets and bank transfers. These trends suggest a promising future for Samoa's digital economy, attracting more investments and fostering local entrepreneurship in e-commerce.
Frequently Asked Questions
What are the main drivers of e-commerce growth in Samoa?
Increased mobile device usage, improved internet infrastructure, and rising trust in digital payments are key drivers fueling Samoa's e-commerce expansion.
Which sectors are most prominent in Samoa's online retail market?
The retail, fashion, and electronics sectors dominate Samoa's e-commerce scene, with food delivery also gaining popularity among local consumers.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.