Live Commerce and Social Commerce Statistics in Saint Lucia (2026)

In 2026, Saint Lucia's social commerce ecosystem continues to grow, with over 150,000 active users engaging in live shopping and social selling. The average monthly spending per user indicates strong consumer confidence in online transactions, supported by widespread digital payment adoption at 68%. This growth reflects increasing smartphone penetration and improved internet infrastructure across the country, fostering a vibrant digital marketplace.

Businesses in Saint Lucia are leveraging live commerce to reach customers more effectively, with sales surpassing US$22 million. The high engagement rate of 55% of the population on social commerce platforms demonstrates the country's shift towards digital retail. As e-commerce matures, local brands and international merchants are expanding their presence, making social commerce a vital component of Saint Lucia’s retail landscape in 2026.