Rwanda's CTV advertising market is experiencing rapid growth, with an estimated 150 billion RWF (approximately USD 150 million) spent in 2026. The rise in digital connectivity and smartphone adoption has significantly boosted CTV viewership, making it a key platform for advertisers aiming to reach a young, tech-savvy population.
Digital advertising penetration is projected to reach 65%, reflecting increased investment in online and streaming media. Advertisers are shifting budgets toward digital channels, which now account for nearly half of the total advertising spend, signaling Rwanda's transition into a more digital-centric advertising environment.