Live Commerce Statistics in Russia (2026)

Russia's live commerce sector has experienced rapid growth in 2026, driven by an expanding user base of 45 million and increasing consumer trust in social shopping. The total revenue of RUB 780 billion underscores the sector's significance in the retail economy, with live streams accounting for 65% of all social commerce transactions. Platforms like VK Live and Yandex.Market Live are leading the market, offering diverse product categories and engaging features.

Consumers are spending an average of 35 minutes daily on social commerce platforms, reflecting high engagement levels. The growing number of 2.3 million active sellers indicates a thriving ecosystem for small businesses and entrepreneurs. As social commerce becomes more integrated with daily life, brands continue to leverage live streams to boost sales, enhance customer interaction, and build brand loyalty in Russia.