Russia's e-commerce sector is experiencing rapid growth, with revenue reaching approximately USD 150 billion in 2026. The increasing internet penetration and smartphone adoption have driven more consumers online, with 65% of internet users shopping digitally. The rise in mobile commerce now accounts for 70% of transactions, reflecting the shift towards convenient, on-the-go shopping experiences.
The average transaction value stands at USD 85, indicating consumers' willingness to spend more online. With about 80 million e-commerce users, the market continues to expand, supported by improved logistics and payment infrastructure. These trends suggest a robust digital economy, positioning Russia as a key player in Eastern Europe's e-commerce landscape.