The Republic of Congo's e-commerce sector has seen substantial growth, with projected revenues reaching USD 150 million in 2026. Live commerce platforms are increasingly popular, driven by high mobile device usage and improved internet access. Social commerce penetration is at 35%, indicating a significant share of the population actively engages in online shopping through social channels. The average order value remains modest, reflecting a diverse product range accessible to most consumers.
Mobile commerce dominates the live shopping scene, accounting for 78% of transactions. This trend aligns with rising smartphone adoption and the need for convenient shopping options. As social media becomes more integrated with e-commerce, businesses are leveraging live streams and interactive features to boost sales and customer engagement. The continued expansion of digital infrastructure is expected to further accelerate this growth, positioning Congo as a promising emerging market for social and live commerce.