Portugal's digital advertising market in 2026 shows significant growth, with CTV ad spending reaching €200 million, reflecting increased consumer engagement through connected TV platforms. The total digital ad spend continues to expand, driven by mobile and online video ads, capturing a larger share of marketing budgets. This growth underscores Portugal's digital maturity and the shift toward more targeted, cross-platform advertising strategies.
Advertisers in Portugal are prioritizing digital channels, with an adoption rate of 78%. Campaigns are reaching audiences of up to 1.5 million viewers on average, indicating effective digital targeting and content personalization. As digital consumption increases, companies are expected to allocate more resources to digital advertising, especially on mobile and connected TV platforms, shaping the future of media in the country.