29.8 billion USD
Total E-commerce Revenue
Poland's e-commerce revenue in 2026 is expected to reach nearly 30 billion USD, reflecting rapid digital retail growth.
14.3%
Annual Growth Rate
The e-commerce sector is projected to grow annually at 14.3%, driven by increased internet penetration and smartphone usage.
22 million
Number of Online Shoppers
Approximately 22 million Poles are expected to shop online in 2026, accounting for over 60% of the population.
58%
Mobile Commerce Share
More than half of e-commerce transactions will be completed via mobile devices, emphasizing mobile-first shopping behaviors.
135 USD
Average Order Value
The average online order value in Poland is projected to be around 135 USD, indicating increasing consumer spending per transaction.
Poland's e-commerce sector is experiencing robust growth as digital infrastructure improves and consumer confidence rises. With a projected revenue nearing 30 billion USD in 2026, businesses are investing heavily in online platforms and logistics to capture market share. The steady increase in mobile commerce demonstrates a shift towards smartphone-based shopping, which is vital for future retail strategies.
The expanding online shopper base and rising average order values highlight evolving consumer behaviors in Poland. As more Poles embrace digital payments and secure checkout options, the e-commerce landscape becomes more competitive and sophisticated. This growth trend promises continued innovation and increased investment in digital retail solutions across the country.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.