CTV Ad Spending Statistics in Poland (2026)

Poland's CTV advertising market is rapidly expanding, with projected spending reaching €950 million in 2026. The increase is driven by rising consumer adoption of smart TVs and connected devices, along with brands shifting budgets toward digital and video platforms. This growth reflects Poland’s digital maturity and the increasing importance of targeted advertising on connected platforms.

As CTV's market penetration deepens, advertisers are leveraging advanced targeting technologies to reach specific demographic groups. The high reach rate of 68% demonstrates CTV’s effectiveness in engaging the Polish audience, offering brands a valuable channel for brand awareness and conversions. The trend suggests continued growth in CTV ad spend and viewership in the coming years.