Peru Live Commerce and Social Commerce Statistics in 2026

Peru has experienced a significant surge in social and live commerce, with revenues reaching approximately USD 2.1 billion in 2026. The number of active live commerce users has grown to around 4.5 million, driven by increased internet penetration and smartphone adoption. Social platforms like Facebook, Instagram, and TikTok remain the dominant channels for engaging consumers, boosting overall retail sales via digital channels.

The integration of live streams into social shopping has transformed consumer behavior, with the average spend per user reaching USD 470. In total, about one-quarter of retail sales now occur through social commerce, reflecting its importance in Peru's retail landscape. Many brands, both local and international, have embraced this trend to connect directly with customers, fostering more interactive and personalized shopping experiences.