120
CTV Advertising Expenditure (USD Million)
Peruvian CTV ad spend projected for 2026
45%
Percentage of Digital Ad Revenue
Share of total digital advertising revenue attributed to CTV in Peru
9.5
Number of CTV Users (Millions)
Peru's active CTV user base in 2026
50
Average CTV Ad Viewership Time (Minutes)
Average daily CTV ad viewing time per user
30%
Growth Rate of CTV Ad Spending
Annual increase in CTV ad expenditure from 2025 to 2026
Peru's digital advertising market continues to expand rapidly, with CTV ad spending reaching approximately $120 million in 2026. The shift towards connected TV platforms is driven by increased internet penetration and consumer preference for streaming content. Advertisers are allocating nearly half of their digital budgets to CTV, reflecting its growing importance in media strategies.
The number of CTV users in Peru is projected to hit 9.5 million, with daily viewing times averaging around 50 minutes. This growth is fueled by affordable smart TVs and mobile device adoption. The sector's annual growth rate of 30% underscores its significance as a key digital advertising channel, offering targeted and engaging ad experiences for brands aiming to reach Peruvian consumers.
Frequently Asked Questions
What is driving the growth of CTV advertising in Peru?
Factors include increased internet access, the popularity of streaming services, and the cost-effectiveness of targeted advertising on connected TV platforms.
How does CTV ad spending compare to traditional TV advertising in Peru?
While traditional TV remains significant, CTV advertising is rapidly gaining ground, with a projected 45% share of digital ad revenue in 2026, indicating a shift towards digital and connected platforms.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.