E-commerce in Papua New Guinea is experiencing rapid growth, with revenue reaching approximately $150 million in 2026. The rise in smartphone usage and improved internet infrastructure have significantly contributed to increased online shopping activity. The majority of transactions are now conducted via mobile devices, reflecting a shift towards mobile commerce, which accounts for 65% of total e-commerce sales.
Despite the growth, e-commerce penetration remains relatively low at 18%, indicating substantial potential for expansion. Factors such as limited payment options and logistical challenges still hinder broader adoption. However, ongoing investments in digital infrastructure and fintech solutions are expected to accelerate e-commerce adoption across the country, making it a vital part of Papua New Guinea’s retail landscape.