In 2026, Papua New Guinea is projected to spend approximately 15.4 million USD on CTV advertising, reflecting a growing digital media landscape. With digital ad market share reaching 34%, businesses increasingly leverage connected TV platforms to reach audiences. The rise in mobile internet penetration to 68% supports this shift, expanding digital ad opportunities across urban and rural areas alike.
The digital advertising ecosystem in Papua New Guinea is maturing, with around 120 active advertisers. On average, companies are investing over 128,000 USD annually in CTV campaigns, indicating a significant commitment to digital growth. This trend suggests that advertisers recognize the importance of connected TV as a key channel for engaging consumers in 2026.