Live Commerce Statistics in Panama (2026)

In 2026, Panama's live commerce ecosystem continues to expand rapidly, with over 1.2 million active users engaging through various platforms. Social commerce has become a key component of digital shopping, with 65% of internet users participating actively, reflecting increasing consumer trust and platform adoption. The average spend per user signifies growing monetization opportunities for brands leveraging live and social commerce channels.

The total transactions reaching USD 1.8 billion underscore Panama's growing e-commerce maturity. Local brands and international sellers are increasingly adopting live streams to enhance customer engagement and drive sales. As digital infrastructure improves, more businesses are expected to leverage live commerce strategies, further fueling the sector's growth and consumer participation in 2026.