E-commerce Statistics in Panama (2026)

Panama's e-commerce sector is experiencing remarkable growth, with revenues reaching approximately 1.2 billion USD in 2026. The surge is driven by increased internet access, smartphone penetration, and improvements in digital payment infrastructure. Consumers are spending more per transaction, reflected in the average transaction value of 45 USD, which suggests rising confidence in online shopping platforms.

The digital landscape in Panama shows a robust increase in online shoppers, with nearly 2.8 million individuals engaged in e-commerce activities. Mobile commerce accounts for 65% of transactions, emphasizing the importance of mobile-friendly platforms. The penetration rate of 40% indicates substantial market adoption, with further growth expected as digital literacy and internet access continue to expand.