Live Commerce Statistics in Pakistan (2026)

Pakistan's social commerce landscape is rapidly expanding, driven by increasing smartphone penetration and improved internet access. With an estimated 18 million active users engaging weekly, live shopping has become a significant retail channel. The total revenue of PKR 1.2 trillion ($5.8 billion USD) underscores the sector's robust growth, particularly among urban populations, which account for 65% of participants. This trend reflects shifting consumer preferences towards interactive and real-time shopping experiences.

The growth rate of 45% annually indicates sustained momentum in live commerce adoption. Local brands and influencers are leveraging live streams to reach wider audiences, boosting sales and brand awareness. As digital literacy improves and payment systems become more secure, Pakistan's social commerce market is poised for further expansion. This evolution highlights the country's transition towards a more digital and consumer-centric retail environment, offering new opportunities for entrepreneurs and consumers alike.