USD 15 billion
Total E-commerce Revenue
Pakistan's e-commerce market is projected to reach USD 15 billion in 2026, reflecting rapid digital adoption.
45 million
Number of Online Shoppers
The number of online shoppers in Pakistan is expected to grow to 45 million by 2026, driven by smartphone penetration.
65%
Mobile Commerce Share
Mobile commerce will constitute approximately 65% of total e-commerce sales in Pakistan in 2026.
USD 330
Average Transaction Value
The average online transaction value in Pakistan is projected at USD 330 in 2026, reflecting increased consumer spending.
30%
E-commerce Penetration Rate
E-commerce penetration is estimated at 30% of the adult population in Pakistan by 2026.
Pakistan's e-commerce sector is experiencing rapid growth, with revenues projected to reach USD 15 billion by 2026. The increase is driven by expanding internet access, smartphone adoption, and supportive government policies. Online shopping is becoming a mainstream activity, especially among young consumers seeking convenience and variety.
The dominance of mobile commerce highlights the importance of mobile-friendly platforms. As digital literacy improves, more businesses are shifting to online channels, boosting transactions and average spending. Continued infrastructure development and payment system enhancements are expected to further accelerate this positive trend, making Pakistan a key emerging e-commerce market in South Asia.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.