Pakistan's connected TV advertising market is projected to reach USD 150 million by 2026, driven by increasing smartphone penetration and internet access. The surge in digital consumption has led advertisers to shift more budget towards CTV platforms, which now account for nearly 28% of the total advertising market. This growth reflects Pakistan's evolving media landscape and the rising importance of digital channels for brand engagement.
p2":"With an estimated 15 million connected TV users, Pakistan's advertising ecosystem is becoming more digital-centric. The average revenue per user is forecasted at USD 10, indicating that advertisers are investing more per viewer, which is expected to boost overall ad revenues. The annual growth rate of 25% demonstrates a robust expansion, making CTV a key focus for future advertising strategies and digital transformation in the country."
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