Oman's e-commerce market is experiencing robust growth in 2026, with a conversion rate of around 2.8%. The increasing smartphone penetration and improved digital infrastructure have contributed significantly to online shopping behaviors. The total market value is projected to reach USD 3.4 billion, indicating a rapidly expanding digital economy. Online shoppers are expected to surpass 1.2 million, reflecting greater digital engagement among Omani consumers.
The dominance of mobile commerce continues, with 65% of transactions occurring via smartphones. The widespread adoption of digital payments, at 78%, underpins consumer confidence in online platforms. These trends suggest that Oman’s e-commerce sector is becoming more mature, driven by technological advancements and changing consumer preferences, positioning Oman as a promising digital market in the Gulf region.