Live Commerce and Social Commerce Statistics in North Macedonia (2026)

North Macedonia's social commerce landscape is rapidly growing, with over 1.2 million active users engaging in various platforms. The rise of live shopping has seen 35% of consumers participate, reflecting increasing trust and interest in real-time shopping experiences. The average monthly spend per user is approximately $85, indicating a substantial market for brands and influencers alike. This dynamic environment is expected to continue expanding as digital adoption deepens.

The total social commerce market is projected to reach around $102 million in 2026, driven by a high volume of daily live streams and increasing consumer engagement. Local businesses are leveraging live commerce to reach wider audiences, while consumers benefit from more interactive and personalized shopping. As social media platforms innovate, North Macedonia's live and social commerce sectors are poised for sustained growth, transforming traditional retail practices.