CTV Ad Spending Statistics in North Macedonia (2026)

In 2026, North Macedonia's CTV advertising market is projected to reach €15 million, reflecting a significant shift towards digital and connected TV platforms. Digital ad revenue continues to grow robustly, reaching €50 million, driven by increased consumer engagement and improved digital infrastructure. The majority of households now have access to CTV services, indicating widespread adoption and a promising environment for advertisers targeting digital audiences.

The rapid growth rate of 18% annually highlights the increasing importance of CTV advertising in North Macedonia's media landscape. Viewers are spending nearly three hours daily on CTV platforms, offering advertisers ample opportunity to engage audiences with targeted content. As digital literacy and internet access expand, CTV is expected to become the dominant form of digital advertising, further fueling market growth and innovation in the country's media sector.