E-commerce Statistics in Nigeria (2026)

Nigeria's e-commerce sector is experiencing rapid growth, with projected revenues reaching $15.2 billion in 2026. Mobile commerce dominates the scene, accounting for 72% of transactions, driven by widespread smartphone adoption and improved mobile internet infrastructure. The increasing number of online shoppers, estimated at 80 million, reflects rising internet penetration and changing consumer behaviors across urban and rural areas.

Average transaction values have increased to $190, indicating higher consumer confidence and more premium online purchases. E-commerce penetration stands at 43%, showing significant progress yet highlighting room for expansion. Continued investments in logistics, digital payments, and infrastructure are vital for sustaining this growth trajectory and expanding Nigeria's digital economy further.