By 2026, New Zealand's live commerce sector has expanded significantly, with nearly 2.8 million active users. The social commerce market now accounts for over a third of all e-commerce transactions, reflecting strong consumer trust and platform integration. The average user participates in multiple live shopping sessions daily, indicating high engagement levels. This growth is driven by improvements in internet infrastructure and increasing adoption of social media platforms for shopping purposes.
Businesses are leveraging live commerce to enhance customer interaction and boost sales, with Facebook Live remaining the dominant platform. Total revenue from social commerce has reached approximately NZD 1.4 billion, showing a robust market trend. As social commerce continues to evolve, more brands are investing in live streams and influencer collaborations, making this an essential channel for retail expansion in New Zealand's digital economy.