By 2026, New Zealand's e-commerce sector is expected to reach NZD 12.4 billion in revenue, reflecting steady growth driven by increased internet penetration and digital payment adoption. The online shopping penetration rate is projected at 68%, indicating that a significant majority of retail transactions now occur digitally. Consumers are spending approximately NZD 2,200 annually online, showcasing the sector's importance in everyday consumer spending habits.
Mobile commerce continues to dominate, accounting for over half of all online transactions. The active e-commerce consumer base is estimated at 3.2 million, representing a large portion of New Zealand's population. Retailers are investing heavily in mobile-friendly platforms and logistics to cater to this digital shift. Overall, the e-commerce landscape in New Zealand is poised for continued expansion, driven by technological advancements and changing consumer preferences.