CTV Ad Spending in Nepal (2026)

Nepal's CTV advertising market is experiencing rapid growth, with projected spending reaching USD 45 million in 2026. This growth is driven by increasing internet penetration and the popularity of streaming platforms among urban populations. Digital advertising now accounts for nearly 38% of total ad spend, reflecting shifts in consumer media consumption habits. Local businesses are increasingly adopting CTV ads to target younger, tech-savvy audiences more effectively.

The number of digital advertisers has grown significantly, with approximately 1,500 brands active in the Nepalese digital space by 2026. The annual growth rate of CTV ad spend has been around 25%, indicating robust confidence in digital channels' effectiveness. As internet access expands further into rural areas, Nepal's digital advertising ecosystem is expected to become more diverse and competitive, fostering innovation and better targeting strategies.