3.2 million
Number of active live commerce users
Mozambique's growing digital engagement
USD 210 million
Social commerce transaction volume
Projected 2026 social commerce sales
USD 65
Average order value
Average spend per transaction in social commerce
78%
Mobile commerce penetration
Share of transactions via mobile devices
15
Number of social commerce platforms active
Popular platforms facilitating live sales
Mozambique's social commerce sector is experiencing rapid growth, driven by increased mobile internet access and improved payment solutions. With over 3 million active users engaging in live streams and social shopping, merchants are expanding their reach beyond traditional channels. The USD 210 million transaction volume reflects consumers’ trust and the convenience of social platforms for purchasing daily necessities and fashion items.
This digital shift is creating new opportunities for local entrepreneurs and small businesses, who leverage live commerce to connect directly with customers. As social commerce matures, we expect further innovations in payment methods and platform integrations, making online shopping more seamless. The trend indicates a promising future for Mozambique's digital economy, especially in rural areas where mobile devices are primary access points.
Frequently Asked Questions
What are the main social commerce platforms in Mozambique?
Popular platforms include Facebook Shops, WhatsApp Business, and locally developed apps tailored for live sales.
How has live commerce impacted small businesses in Mozambique?
Live commerce has enabled small businesses to reach wider audiences, increase sales, and build customer loyalty with real-time engagement.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.