CTV Ad Spending Statistics in Mozambique (2026)

Mozambique's CTV advertising market is experiencing rapid growth, with projections reaching $45 million in 2026. This reflects increasing adoption of connected TV devices and digital streaming platforms among consumers. Marketers are allocating a larger portion of their digital budgets to CTV, driven by targetability and audience engagement advantages. The rise in CTV users from previous years underscores the expanding reach of digital video advertising in the country.

The digital advertising landscape in Mozambique is becoming more sophisticated, with CTV capturing an increasing share of digital ad spend. As internet penetration deepens and smartphone usage grows, more consumers are accessing content via connected TVs, making CTV a vital channel for brands. This trend suggests continued investment in CTV campaigns, fostering innovation in ad formats and targeting strategies tailored to Mozambican consumers.