120
CTV Ad Spend (USD million)
Projected CTV advertising expenditure in Morocco for 2026
3.8
Digital Ad Revenue (MAD billion)
Total digital ad revenue generated in Morocco in 2026
45,000
Number of Digital Ad Campaigns
Estimated digital advertising campaigns launched in Morocco in 2026
55,000
Average Digital Ad Spend per Business (MAD)
Average digital advertising expenditure per business in Morocco in 2026
78
Mobile Digital Ad Reach (%)
Percentage of digital ad impressions reached via mobile devices in Morocco in 2026
Morocco's digital advertising market is experiencing rapid growth, with CTV ad spending reaching approximately USD 120 million in 2026. The increasing penetration of smartphones and smart TVs is driving more brands to invest heavily in targeted digital campaigns, especially on mobile platforms which account for 78% of ad impressions. This trend signifies Morocco's shift towards digital-first marketing strategies, boosting overall ad revenues and campaign volume.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.