Mongolia's digital advertising sector continues to expand rapidly, with CTV ad spending reaching an estimated $45 million in 2026. The digital ad market now accounts for 65% of total advertising expenditures, reflecting shifting consumer engagement from traditional to digital media. High internet penetration and mobile device usage are key drivers, enabling advertisers to target audiences more effectively through innovative digital campaigns.
The growth of online video consumption remains a cornerstone of Mongolia's digital advertising. With an average of 8.2 hours per month spent on online videos per individual, advertisers are increasingly investing in video content, especially on connected TVs. This trend underscores Mongolia's transition towards a more digitally integrated society, offering new opportunities for brands to connect with consumers in engaging formats.