Moldova's digital advertising market is experiencing steady growth, with CTV ad spending reaching €15 million in 2026. The shift towards digital platforms reflects increasing internet penetration and consumer engagement, highlighting the importance of targeted advertising strategies. Mobile advertising continues to dominate, accounting for nearly 60% of digital ad budgets, driven by widespread smartphone usage.
The rise in e-commerce and digital consumption has accelerated Moldova's transition to a more digital economy. Marketers are investing heavily in digital channels to reach tech-savvy consumers, with digital ad spend representing nearly half of total advertising expenses. This trend indicates a robust digital advertising ecosystem that is expected to expand further in the coming years.