1.2 million
Number of Social Commerce Users
Estimated social commerce users in Mauritius in 2026
42%
Percentage of Population Engaged in Live Shopping
Share of Mauritian population participating in live commerce
MUR 8,500 (approx. USD 220)
Average Monthly Spend per User
Average amount spent monthly by social commerce users
15%
Growth Rate of Social Commerce Market
Annual growth rate projected for Mauritius social commerce sector
4,300
Number of Live Commerce Campaigns
Number of active live shopping campaigns in 2026
Mauritius's social commerce landscape is rapidly expanding, with over a million users engaging in live shopping by 2026. The increasing adoption of smartphones and internet access has fueled this growth, making live commerce a significant part of the retail sector. Brands are leveraging live streams to boost sales and brand loyalty, especially among millennial and Gen Z consumers who prefer interactive shopping experiences.
The sector's growth is driven by a combination of technological adoption and changing consumer preferences. With an average monthly spend of around USD 220 per user, Mauritian consumers are actively investing in products through live sessions. Market analysts predict steady growth, with more local businesses adopting live commerce to reach wider audiences and increase sales efficiency.
Frequently Asked Questions
What are the main platforms for live commerce in Mauritius?
Facebook Live, Instagram Live, and TikTok are the primary platforms used for live shopping in Mauritius, favored for their large user bases and interactive features.
How has live commerce impacted traditional retail in Mauritius?
Live commerce has complemented traditional retail by providing new sales channels, increasing customer engagement, and offering brands a cost-effective way to reach consumers directly.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.