Mauritius's digital advertising landscape is rapidly evolving, with CTV ad spend reaching an estimated 15.4 million USD in 2026. The growth reflects increased consumer engagement via connected TVs, driven by rising internet penetration and smart device adoption. Digital ad revenue is projected at 1.2 billion Mauritian Rupees, indicating a strong shift toward online marketing channels among local businesses.
Mobile digital advertising continues to dominate Mauritius's digital spend, accounting for over two-thirds of total digital ad revenue. The high online video ad penetration highlights consumer preferences for visual content. As connectivity improves, CTV's household penetration is expected to reach 65%, further boosting targeted advertising opportunities and digital marketing investments across sectors.