Live Commerce Statistics in Mauritania (2026)

Mauritania's live commerce scene continues to expand rapidly in 2026, driven by increased smartphone penetration and improved internet infrastructure. With over 1.2 million users actively participating in live shopping sessions, merchants are leveraging social platforms to reach wider audiences. The social commerce revenue of approximately MRO 2.5 billion reflects growing consumer trust and convenience in digital transactions, despite the country's developing e-commerce landscape.

The high engagement levels, with an average of 4.3 million daily live shopping sessions, indicate strong consumer interest. Nearly a third of the population now participates in social commerce, emphasizing its significance in Mauritania's retail sector. As mobile commerce dominates, businesses are investing in localized content and live features to enhance user experience and sustain growth in this emerging market.