In 2026, Marshall Islands' CTV advertising spend is projected to reach approximately USD 1.2 million, reflecting steady growth in digital media investments. The share of digital advertising within overall marketing budgets has increased to 35%, driven by rising internet access and mobile device usage across the islands.
Local businesses are increasingly adopting CTV campaigns, with around 150 active campaigns. With a penetration rate of 25%, nearly a quarter of households are now reached via connected TV, indicating substantial market potential for digital advertisers seeking to expand reach in the Marshall Islands.