€450 million
Total E-commerce Revenue
Malta's e-commerce revenue projected for 2026, reflecting steady growth in digital shopping.
520,000
Number of Online Shoppers
Estimated number of active online shoppers in Malta in 2026, showing increased digital engagement.
68%
Mobile Commerce Penetration
Percentage of e-commerce transactions conducted via mobile devices in Malta in 2026.
€85
Average Order Value
Average spend per online purchase in Malta for 2026.
82%
Digital Payment Adoption Rate
Proportion of e-commerce transactions completed using digital payment methods in Malta in 2026.
Malta's e-commerce sector is experiencing robust growth, with revenues reaching €450 million in 2026. The increasing number of online shoppers highlights a broader adoption of digital shopping platforms across the islands. Mobile commerce continues to dominate, driven by widespread smartphone usage and improved mobile payment infrastructure, accounting for nearly 70% of transactions.
The average order value remains steady at €85, reflecting consumer confidence and a diverse product range. Digital payment methods are widely accepted, with over 80% of transactions using digital wallets and cards. These trends demonstrate Malta's evolving digital economy and its residents' growing preference for convenient, secure online shopping experiences.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.