Malta CTV Ad Spending Statistics in 2026

Malta's CTV ad spend in 2026 is projected at €12.5 million, reflecting a significant growth driven by increased digital consumption and streaming services. The share of digital advertising dedicated to CTV has risen to 22%, indicating its growing importance in the local marketing landscape. With an average reach of 65%, Maltese households are increasingly engaging with connected TV content, making it a vital platform for advertisers aiming to target digital-savvy consumers.

The rapid 18% growth rate demonstrates Malta's shifting advertising strategies towards more immersive and targeted digital formats. Over 150 CTV campaigns are active, showcasing diverse sectors from retail to entertainment leveraging this platform. As CTV continues to expand, businesses are expected to allocate larger portions of their marketing budgets to capitalize on its broad reach and engagement capabilities, reinforcing Malta's position in the evolving digital ad ecosystem.