E-commerce Statistics in Malaysia (2026)

Malaysia's e-commerce sector continues to expand rapidly, with revenues reaching RM 165 billion in 2026, driven by increased internet penetration and smartphone adoption. The majority of transactions are conducted via mobile devices, reflecting the country's shift towards mobile-first shopping experiences. Digital payment methods are now used by over 80% of online shoppers, emphasizing the importance of secure and convenient payment solutions.

The growth in online shoppers, now totaling approximately 22 million, indicates a broadening digital consumer base across urban and rural areas. The average transaction value remains steady at RM 380, suggesting a mix of small and medium-sized purchases, with consumers increasingly trusting online platforms for a variety of products. Continued infrastructure development and government initiatives support Malaysia’s digital economy growth trajectory.