Malaysia's digital advertising market continues to grow rapidly, with an increasing shift towards connected TV platforms. In 2026, CTV ad spending has reached approximately 250 million MYR, driven by higher consumer engagement and expanding broadband infrastructure. Marketers are allocating a significant portion of their digital budgets to CTV, reflecting its effectiveness for targeted advertising and brand awareness.
The rise in CTV campaigns indicates a strategic focus on high-impact, visual advertising formats. With over 3,500 campaigns launched this year and an average spend of USD 34,285 per campaign, Malaysia's advertisers are capitalizing on the immersive and data-driven nature of connected TV. This trend is expected to continue as digital consumption shifts further towards on-demand streaming services.