4.2 million
Total social commerce users
Number of active social commerce users in Madagascar in 2026
$35
Average monthly spend per user
Average expenditure per social commerce user monthly
$150 million
Live commerce transactions volume
Total value of live commerce transactions in 2026
28,000
Number of live commerce sellers
Number of active sellers using live commerce platforms
62%
Mobile social commerce penetration
Percentage of social commerce users accessing via mobile devices
The expansion of social and live commerce in Madagascar showcases a shift towards digital retail channels, especially among young consumers. Sellers are increasingly adopting live streaming to reach broader audiences, with approximately 28,000 active sellers. This growth aligns with rising internet and mobile usage, fostering a vibrant digital economy. Continued infrastructure improvements and digital literacy initiatives are expected to further boost this trend.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.