USD 1.2 billion
Total E-commerce Revenue
Madagascar's e-commerce revenue is projected to reach USD 1.2 billion in 2026, reflecting rapid digital market growth.
3.8 million
Number of Online Shoppers
Approximately 3.8 million people are expected to shop online in Madagascar by 2026, driven by increased internet access.
65%
Mobile Commerce Share
Mobile devices will account for 65% of e-commerce transactions, indicating a shift towards mobile shopping.
USD 55
Average Transaction Value
The average online purchase value is projected at USD 55, showing growing consumer confidence in online payments.
70% Mobile Money, 25% Credit Cards, 5% Bank Transfers
Payment Method Distribution
Mobile money remains the dominant payment method, facilitating e-commerce growth in Madagascar.
Madagascar's e-commerce sector is experiencing significant expansion, with revenues reaching an estimated USD 1.2 billion in 2026. The surge is driven by increased internet penetration, smartphone usage, and mobile payment adoption, making online shopping more accessible to the population. Small and medium enterprises are increasingly leveraging digital platforms, boosting local economic development and consumer choices.
Despite rapid growth, Madagascar faces challenges such as limited logistics infrastructure and digital payment security concerns. Continued investments in digital infrastructure and regulatory frameworks are essential to sustain this upward trajectory. The trend toward mobile commerce indicates a shift in consumer behavior, emphasizing the importance of mobile-friendly platforms and secure mobile payment solutions.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.