Live Commerce Statistics in Lithuania (2026)

By 2026, Lithuania's social commerce sector has grown significantly, with €220 million in revenue, driven by increased smartphone use and social media engagement. The rise in live shopping events has made it a vital sales channel for local brands and small businesses. User numbers continue to expand, reflecting a broader acceptance of social commerce as a primary shopping method among Lithuanians.

The average monthly spend of €75 per user emphasizes the sector's profitability. With 65% platform penetration, Lithuanian consumers are highly integrated into social shopping ecosystems. This growth is supported by technological advancements and improved payment solutions, fostering a dynamic environment where social and live commerce are now integral to retail strategies and consumer habits.