E-commerce Statistics in Lithuania (2026)

Lithuania's e-commerce sector is projected to reach 1.2 billion USD in revenue by 2026, reflecting steady growth driven by increased internet penetration and digital adoption. The rapid rise in mobile commerce indicates consumers prefer shopping via smartphones, contributing to 68% of online sales. The average transaction value remains competitive at 95 EUR, with a large proportion of the population actively participating in online shopping, which now encompasses 72% of Lithuanians.

This growth underscores Lithuania's expanding digital economy and the increasing importance of e-commerce for local businesses. As infrastructure and payment systems improve, more consumers are engaging in online purchases, fueling further sector development. The increasing number of users and higher transaction values suggest a resilient e-commerce environment poised for continued expansion in the coming years.