Lithuania's digital advertising landscape is rapidly evolving, with CTV ad spending reaching an estimated EUR 45 million in 2026. The digital ad market now accounts for about 62% of total advertising, reflecting high digital engagement among consumers. The growth is driven by increased CTV adoption, affordable internet, and expanded streaming services, making CTV an essential channel for advertisers targeting Lithuanian audiences.
With approximately 1.8 million households using CTV platforms, advertisers have substantial reach. Daily, around 3.4 million viewers are exposed to CTV ads, providing effective targeting opportunities. Digital ad revenue per capita continues to rise, reaching EUR 15, indicating strong consumer engagement and the increasing importance of digital media in Lithuania’s advertising ecosystem.